Book of the Week: Fareed Zakaria of CNN

Winning in Emerging Markets has received a great recommendation on the CNN show Fareed Zakaria GPS.

“ZAKARIA: We’ll get to the “Question of the Week” in just a moment. But first, as I do every week, I want to recommend a book.

This one is called “Winning in Emerging Markets: A Road Map for Strategy and Execution”. It was written by Tarun Khanna and Krishna Palepu.

Now, most business books are somewhat banal, stating the obvious, and often quite boring. This book is neither. It is smart, thoughtful, is filled with good research. It actually is a very interesting set of observations about emerging markets, what makes them tick, what makes businesses do well in them. It’s a first rate guide to emerging markets, really worth reading.”