“Companies operate with an implicit societal compact, and part of that compact is to respond in times of need when no other institutional mechanism- namely the State and Civil society- are operative”- says Tarun Khanna in his latest article featured in India Today about institutional voids and how should companies look towards compensating them in the developing economies.

The author of ‘Winning in Emerging Markets’ emphasizes on the fact that once a company learns to operate within the limitations of an emerging market, it can itself develop a competitive advantage.

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