Reader’s Speak

The scope of this book’s research is broad and deep, the authors’ thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets.


Muhtar Kent
, Chairman and CEO, The Coca-Cola Company

Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century.


Dominic Barton
, Worldwide Managing Director, McKinsey & Company

Emerging markets have piqued the interest of many business scholars. Much has been written about them, but this book is unique in that it proposes an actionable framework for assessing the challenges and opportunities associated with the institutional voids in such markets.


N. R. Narayana Murthy
, founder and Chairman, Infosys

Where others have failed, Tarun Khanna and Krishna Palepu have succeeded in providing an elegant framework for executives to identify and benefit from the unique attributes and vast opportunities of the ‘emerging markets’—their expert ability to provide structure to so many unstructured issues makes this a compelling read for any executive seeking to operate on a
global basis and capitalize upon the almost limitless potential in the emerging markets in the twenty-first century.


Steven Denning
, Chairman, General Atlantic

Treating emerging markets as nothing but underdeveloped economies ignores the innovation and opportunities within these markets. This book will enhance the understanding of emerging markets and their potential.


Phumzile Mlambo-Ngcuka
, former Deputy President, South Africa

Tarun Khanna and Krishna Palepu lucidly explain the roles that entrepreneurs and the government can play in helping countries ‘emerge’ and contribute to regional and world well-being. Filled with real-life examples with which the authors have personal experience, this is a valuable read for leaders of all persuasions and geographies.


Süleyman Demirel
, former President of Turkey

In this important book, Tarun Khanna and Krishna Palepu suggest a fundamentally new approach to strategy in emerging markets; they first define the structure of these markets and then break new ground by suggesting ways to exploit the institutional voids in that structure. This is a powerful approach for practitioners.


Victor Fung
, Chairman, Li & Fung

Tarun Khanna and Krishna Palepu’s groundbreaking work on what differentiates emerging markets gives businesses a new way to look at opportunities and risks. Their book is a must-read for executives and board directors whose enterprises operate in Latin America and other dynamic regions, as well as the policymakers working with these leaders.


Luis Alberto Moreno
, President, Inter-American Development Bank

Tarun Khanna and Krishna Palepu offer toolkits to explain how entrepreneurs in emerging markets can not only catch up with the developed world, but also learn from each other—from Chile to China, India to Indonesia—and contribute to a new world order.


Andrónico Luksic Craig
, Director and Vice-Chairman of the Board of Directors, Banco de Chile, and Vice-Chairman, Quinenco

I am often asked about doing business in emerging markets such as China and Vietnam. My recommendation for practitioners would be to read this book—so that they can easily understand the basic structural issues involved in formulating strategies for these markets.


Margie Yang
, Chairman and CEO, The Esquel Group


Have you read the book? Looking forward to your comments and opinion…

63 Responses to “Readers Speak”

  1. Archit Agrawal says:

    Since China’s FDI index compared to that of India shows that there is much more foreign investment going in China than in India. Does that mean that India has more ‘Institutional voids’ than China or is it Indian government’s strategy?

  2. Narahari H.S. says:

    I am planning to attend the book launch at Bangalore (July 14th)

    Question to the panel :
    To my mind, I think the way forward for India is to actively seek private sector talent to run Government initiatives (UIDAI-Nandan Nilekani, Planning Comission-Arun Maira). Its no secret that the best talents are in the private sector and this combined with the government resources can offer a major impetus to national development. Do you think that this is a sustainable model? Do you forsee any concerns?

    Question to Prof.Khanna :
    Having worked in the Business Groups field for more than a decade, what would your advice be to a young researcher working in this field?

    Thanks
    Hari

  3. Ishira Bhattacharya says:

    With the shift in balance of power from the developed to the emerging economies (particularly China and India), the playing ground is becoming more an more untested and uncertain and age old formulas are bound to fail. In that context, this book comes at the right time. It is very incisive and gives a good glimpse at the dynamics of an emerging economy.

  4. While working in manufacturing sector for almost three years, I saw the enormous struggle that US and EU is making to break through into Indian market in a big way. However, the difference in culture, whether its business culture or social culture, has made it tough for them. I could notice that the main disconnect is in understanding the customer psychology here.
    I wish to ask Mr. Khanna, how the western companies will be able to bridge this gap which is in existance due to our cultural differences.

  5. Gunaranjan says:

    The comment made by Prof. Tarun Khanna is very true that most or all of us forget or don’t even remember that all the markets are created by humans and we don’t thing a bought having the human flavor in it, as it is rightly said “commonsense is not commonly available”

  6. Salvatore Branca says:

    Do you think that Western based MNE, with their history, culture and orientation towards “mature markets” can find a way to exploit the potential of emerging markets or only new entrepreneurs, with “fresh mind” and a cultural and business orientation towards the peculiarities of emerging markets can succeed at it?

  7. leela says:

    Hi my comment viewers,
    I got amazed when my eyes got a flash over a great icon “Tarun khanna from Hardvard business school video conference at beautiful chennai through wisdom light house guindy college”.Then automatically i get know about him more than twice i knew, through his curriculum vitae and so many.His last work ” Winning in Emerging Markets: A Roadmap for Strategy and Execution “was over read by many great icon and it would have made a great route to bridge up the present world crisis .
    so i would like to make up the change in my world through that book and his speech and words whole heartedly…(action speaks better than words).

  8. gopikrishnan says:

    Sir wat u would be your advice in handling a emerging market???
    wether emerging markets lead to a positive strategy?

  9. gopikrishnan says:

    Sir wat does the market developments in Both our India and China will have in the world market???

  10. Piyush Mittal says:

    In this Emerging society of Markets,Business,Science and Technology, each and every one would like to lead ahead of all the people and thus it becomes more important for each homo sapien on the Earth to focus on the concept of “Winning Trends in The Emerging Market”.
    Something that adds fuel to this fire is that, we have Tarun Khanna, a masterpiece Of Harvard Business School, the dream school of all the Students..
    I would feel privileged to attend this Video Conference as I have reasons behind this to do so.
    Hope I will be having a great time with the HBS Professor “Tarun Khanna” and the concept he is gonna explain..

  11. Gagan Parashar says:

    When we talk about strategy, it is not about how it is developed. It is about how your vision should be implemented. After read this, I feel like full of flame…and feel that now I am ready to consult people. Really a marvelous guide. great job done!

  12. I saw an interesting entry on Krishna Palepu’s blog about medical research being pioneered in emerging markets. I’d be interested in hearing more about that.
    http://krishnapalepu.org/blog/

  13. Augustin says:

    Hi my comment viewers,
    I got amazed when my eyes got a flash over a great icon “Tarun khanna from Hardvard business school video conference at beautiful chennai through wisdom light house guindy college”.Then automatically i get know about him more than twice i knew, through his curriculum vitae and so many.His last work with Krishna Palepu, ” Winning in Emerging Markets: A Roadmap for Strategy and Execution “was over read by many great icon and it would have made a great route to bridge up the present world crisis .
    so i would like to make up the change in my world through that book and his speech and words whole heartedly…(action speaks better than words).

    +1

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