The scope of this book’s research is broad and deep, the authors’ thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets.
Muhtar Kent, Chairman and CEO, The Coca-Cola Company
Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century.
Dominic Barton, Worldwide Managing Director, McKinsey & Company
Emerging markets have piqued the interest of many business scholars. Much has been written about them, but this book is unique in that it proposes an actionable framework for assessing the challenges and opportunities associated with the institutional voids in such markets.
N. R. Narayana Murthy, founder and Chairman, Infosys
global basis and capitalize upon the almost limitless potential in the emerging markets in the twenty-first century.
Steven Denning, Chairman, General Atlantic
Treating emerging markets as nothing but underdeveloped economies ignores the innovation and opportunities within these markets. This book will enhance the understanding of emerging markets and their potential.
Phumzile Mlambo-Ngcuka, former Deputy President, South Africa
Tarun Khanna and Krishna Palepu lucidly explain the roles that entrepreneurs and the government can play in helping countries ‘emerge’ and contribute to regional and world well-being. Filled with real-life examples with which the authors have personal experience, this is a valuable read for leaders of all persuasions and geographies.
Süleyman Demirel, former President of Turkey
In this important book, Tarun Khanna and Krishna Palepu suggest a fundamentally new approach to strategy in emerging markets; they first define the structure of these markets and then break new ground by suggesting ways to exploit the institutional voids in that structure. This is a powerful approach for practitioners.
Victor Fung, Chairman, Li & Fung
Tarun Khanna and Krishna Palepu’s groundbreaking work on what differentiates emerging markets gives businesses a new way to look at opportunities and risks. Their book is a must-read for executives and board directors whose enterprises operate in Latin America and other dynamic regions, as well as the policymakers working with these leaders.
Luis Alberto Moreno, President, Inter-American Development Bank
Tarun Khanna and Krishna Palepu offer toolkits to explain how entrepreneurs in emerging markets can not only catch up with the developed world, but also learn from each other—from Chile to China, India to Indonesia—and contribute to a new world order.
Andrónico Luksic Craig, Director and Vice-Chairman of the Board of Directors, Banco de Chile, and Vice-Chairman, Quinenco
I am often asked about doing business in emerging markets such as China and Vietnam. My recommendation for practitioners would be to read this book—so that they can easily understand the basic structural issues involved in formulating strategies for these markets.
Margie Yang, Chairman and CEO, The Esquel Group